Evaluate how different media institutions market and distribute products in the media area you have studied.





The ways in which media institutions market and distribute their films differ depending on whether its an independent film such as Film4 or if it’s a major films such as Disney, Paramount, Warner Brothers and so on. In the 21st century media landscape the competition for audience’s attention has never been higher. Audiences have a vast amount of channels and platforms in which they can watch the films.
Major institutions like Disney and independent institutions such as Film4 have to work increasingly hard in order to attract the fragmented audiences using different strategies and techniques. One way in which Disney have marketed and distributed their new film ‘Star Wars – The Force Awakens’ is through a multimedia interactive app for android and iPhone. Included within this app was a choice to choose from joining the dark side or the light side, which effected the layout and colour of the formatting in the app, there was also games in which you could join others from around the world using the app at the same time. Furthermore there was a camera in which one could take a selfie in a Star Wars style frame around the face, for example you could put your face within the body of one of the characters from the film.

This multimedia interactive app was effective as it not only engaged the audience but also was very convenient due to the number of people who increasingly own smart phones. Another way in which this was effective is that the app took advantage of technological convergent devices. This increasingly led to an influx in viral marketing as people could share it on the Internet and tell their friends about it.

One way in which Film4, an independent film company, has marketed and distributed their films is through the use of social media. For example the director of A Field In England, Ben Wheatley, has his own twitter account which he announces events such as live Q&A’s and retweets fans responses and reviews on the film. Hashtags are also used in a way of marketing and distributing as it allows a certain word or phrase linked to the film to be trending.

The use of social media such as Facebook and twitter is extremely effective as it allows the audience and fans to directly interact with other fans and the actors of the film. The use of social media also allows a viral marketing strategy in which the film would be advertised through other people, this is useful as its getting the audience to pass on the ‘hype’ of the film.

Wales - stereotypes, accent, scenery

Like any other place in the UK, Wales has it urban and rural areas around the country with beaches, mountains and an endless country side.
The towns in Wales however, are still quite old fashioned for example,, lots of cobbled streets and coloured low buildings.




One example I found about Welsh stereotypes is that "they're all woodsmen with big bushy beards: think in-shape Unix gurus." Also "small dark haired people who play all rugby, sing in choirs, herd sheep or mine coal and speak a strange language" a thing that kept creeping up was the association with sheep and rugby, two very different things but what I saw on the internet was that people normally associate Welsh people with sheep and rugby. 

https://www.youtube.com/watch?v=OMM_HjKlrOI 

here is an example of a Welsh comedian; Rhod Gilbert.

Examples in which films are marketed digitally

1)  The Hunger Games : Mockingjay Part 2

one way in which Lionsgate market their films The Hunger Games is through social media, one example of this is their twitter page which allows their 1.43 million followers and fans interact with the actors and join in with the latest activities for example, hashtags. A recent hashtag that is trending now is '#AskHungerGames' which allows you to ask the director and the actors questions about the film and they will answer. There is also a Q&A with two of the actors happening on 9/2/16 which has been advertised on the twitter page which alerts the audience and allows them to join in. Interaction is key when advertising a film as it gets the audience involved.

2) What We Do In The Shadows

One way in which this film markets their film is very interesting and not very common, in this case the film has a Trade Me account which is the same as Ebay but in New Zealand, it allows fans to buy items from the set and painting which have been used in the film. For example, this painting which was used in the main set, the flat in which the characters live, is being auctioned off to fans, This is very interactive as it allows fans to not only communicate with the director of the film but also own personal items from the actual set. They also have a facebook page which has 137019 likes and has the same effect as interactive with the fans using hashtags and Q&A's.



3) We're The Millers


As shown in this image, Were the Millers had a social media campaign which had only a minimal amount of their reviews from people all over the world. This was very successful as they became the highest grossing film in August 2013. The social media platforms ranging from twitter, facebook and instagram all teamed up to reach the broadest spectrum of audience. A lot of tag lines were being created by the fans for their fun of embracing the comedy of the film such as 'How to be a Miller' and 'Road Trip Bingo' that they got from the funniest parts of the film. Overall this really benefited the film producers as this was a viral marketing campaign and they saw that the audience numbers grew after they released the campaign.

Fingersmith, 2005, BBC Drama Sexuality

Editing

Editing has been used to represent sexuality through the use of a dissolve. This can be seen when the man is licking Maud's hand, while her facial expression is showing a disgusted face towards the man, there is then a dissolve to the maid getting undressed and has her back to Maud. This suggests Maud's desire for a physical romance with the maid as she is thinking about her getting undressed and is completely putting aside the fact that the man is licking her hand. This also implies that the love for the maid is unrequited as the maid has no idea that Maud has feelings for her and suggests that lesbianism is passionate.

Another way this dissolve is used is to contrast between the man and Maud's maid is that when the man is licking her hand there is discordant and tense music which is displeasing and suggests she is uncomfortable, when the dissolve happens to the maid getting undressed the music changes to soft symphonies suggesting that the atmosphere is peaceful when she thinks about her or is with there. The dissolve is also used to compare the lighting in each shot, when Maud is being held up to the tree by the man, the light is harsh and her face is red to suggest she may be sun burnt and when the dissolve happens to the maid the light is soft and lit by candles to present the contrast from harsh to soft when she is with the man to when she is with the maid. This suggest that lesbianism is pleasant and soothing.

Sound Definitions

Foley - the making of the sound effects for the set
Diegetic sound - sound that the characters can hear
Non diegetic sound - sound that has been added in and the characters can't hear it
Pitch -
Rhythm
Sound bridge
Sound motif
Score
Crescendo
Ambient sound
Asynchronous sound
Dialogue - the conversation or the script that the character says
Timbre
Hyperbolic sound - over exaggerated sound for example a pin dropping turns out very loud

Storyboard for Preliminary Task

Establishing shot of character B walking across the building sight

Wide/long shot of character B still walking towards the door.

Wide shot again of B walking to open the door

Over the shoulder shot of B going to press the button 

Follow the hand into a close up of hand on button to open the door

Wide shot of B just walked through the door

B walking through the second automatic door, wide shot.

Tracking shot of B walking round the corner to go up the stairs.

Character B goes up the stairs, high angle shot. 

Cut to low angle shot of B walking up the stairs.

Cross cut to character A, close up of hands and fingers tapping impatiently waiting for B

Panning shot of character B coming from up the stairs to walking to the door.

Follow B through the door and cut to A sitting alone on the chair and table

Over the shoulder shot of B moving towards A to go and sit down
Dialogue "I was wondering when you would arrive, please, sit down"

two shot of A and B, B pulling out the chair to sit down with A

Mid shot of B sitting down.

Match on action of B sitting down on the chair

Two shot of A and B 

Two shot of A and B
Dialogue "so, have you fed the fish?"

Close up of A looking at B, shot reverse shot

"yes I've taken care of it, what would you like me to do next?'

"i was just coming to that" 

Mock Exam Feedback

Question 1)

Explanation/ Analysis/ Argument : 15/20

Use of examples : 15/20

Terminology : 6/10
Total = 36/50

Feedback:
- More mise-en-scnene, more balanced examples from each section, camera, soundtrack, editing etc..
- More range of terminology
- State key terms e.g props
- Try to be clear which aspect is making the representation of race.

Question 2)

Explanation/ Analysis/ Argument : 12/20

Use of examples : 14/20

Terminology : 3/10
Total = 29/50

Feedback:
- Need more of a balanced argument
- Need more terminology
- Structure essay better

Overall: 65/100 = 65%