One example of synergy is that Ben Wheatley's film season is shown on film4 before they released 'A Field in England'. This benefits Ben Wheatley and al his previous films before 'A Field in England' as well as promoting film4 as it would increase the number of audience viewers.
Another example of synergy is that the character of Bond, Daniel Craig, featured in a Heineken advert in the style of the Bond movie and he also wears a Rolex. This benefits both the new films Spectre and it also promotes Heineken so they both work together to promote each other as they are both popular.
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