"Evaluate the role of Digital Technologies in the marketing and consumption of products in the media area you have studied"
Digital technologies play an increasingly important role in the distribution, marketing and consumption of media products in the film industry. One film that has fully utilised modern digital technologies and taken advantage of technological convergence is Disney's Star Wars: The Force Awakens. One example of this is the official star wars app on android and iPhone which allows you to purchase tickets for the films, make yourself into a star wars character, access the trailer, has links to the social media sites and allows other fans to comment and like things.
Another prime example is the social media sites such as Facebook, twitter and Instagram which allows fans to follow the pages and post in to them adding their experiences with star wars movies, games etc and allow fan to interact with other fans by sharing and using hashtags so everyone who clicks on that hashtag can see what you think of star wars.
The current twitter page has 1.71m followers which tells us that it is very popular and is successful in interacting the audiences.
Another main example of digital technologies is the youtube channel which releases different versions of the trailer, the original trailer and a video of the actors surprising the fans over webcam, this interacts with the audience and the fans as it allows them to see the actual actors in star wars speaking to the fans. And also shows the actors having interviews and allows the fans to have an insight on what goes on backstage.
Another prime example is the social media sites such as Facebook, twitter and Instagram which allows fans to follow the pages and post in to them adding their experiences with star wars movies, games etc and allow fan to interact with other fans by sharing and using hashtags so everyone who clicks on that hashtag can see what you think of star wars.
The current twitter page has 1.71m followers which tells us that it is very popular and is successful in interacting the audiences.
Another main example of digital technologies is the youtube channel which releases different versions of the trailer, the original trailer and a video of the actors surprising the fans over webcam, this interacts with the audience and the fans as it allows them to see the actual actors in star wars speaking to the fans. And also shows the actors having interviews and allows the fans to have an insight on what goes on backstage.
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