In Love Thy Neighbour episode 1 series 6, the main white
protagonist gets the privilege of shaking a man’s hand who is part of the government
and says that he will “never wash this hand for as long as I live”. He then
goes off to the next door neighbour to tell him to take his poster of the tory
down but mistakes his hand gesture as anteing to shake his so he reacts by his
touch ad says “you’ve contaminated my hand” suggesting that the black man is
unclean and unhygienic. This implies that the white man thinks he is superior
in contrast to the black man and that the white man is more socially acceptable
than the black man.
The two protagonists also end up having an argument about
the posters and the white man says “you tar brush tory”. By using the word ‘tar’
he has used a common racial offence which was used mostly in America when a lot
of racial movements and groups were arising and ended around the mid-1970s. This
suggests that the white man, again, feels socially superior against the black
man and feels he can use racial terms to associate him with.
These factors show how racism was being portrayed in media
and shows how the white man has always been represented as being the one higher
up than the black person. White people have been represented as ungrateful and
racist and ones who always put themselves higher than anybody else, especially
black people, and black people have been represented as week and socially
inferior towards the white people. Both races have a stereotype against them.
Thank you Abi. You've clearly understood that there is negative stereotyping against both races in this series. Now research what is meant by cultural hegemony in the media and tell me what this says about television of the 1970s in Britain.
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