Marketing products such as an app and an uprising game which is supposed to 'fill the gaps' between episode 6 and the new release of 7. This is a significant moment for mobile gaming, which until recently has more often been a source of licensing dollars rather than new stories for the franchise.
The Uprising gaming app designed for Android and iOS is a feature for closing the gap between the recent star wars, Return of the Jedi and the new soon to be released Star Wars, Force Awakens. It has been a massive hit with the fandom due to the wait between episode 6 and 7.
The themes of this app consists of allowing you to design your own theme within the app, connecting with others around the world which i believe is a very important factor as it allows the audience and the fans to be very proactive within the fandom. This also allows people to unlock characters the more they play the game and has pop up notifications within the app to release updated events and news to do with star wars.
It also has a live countdown to the release of the new star wars film, the force awakens.
Approximately $3 billion a year is spent on producing merchandise and licensed clothing to promote the films of Star Wars. Disneyworld has made a new Star Wars area in the theme park.
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